Collection: 1930 COLLECTION


“We must become bigger than we have been: more courageous, greater in spirit, larger in outlook. We must become members of a new race, overcoming petty prejudice, owing our ultimate allegiance not to nations but to our fellow men within the human community.”

- Haile Selassie I

Haile Selassie I, His Imperial Majesty and the Emperor of Ethiopia, is the most revered figure in Rastafarian culture. His teachings, actions, and devotion to social justice have profoundly influenced the Rastafari movement. The 1930 Collection by NIF GODS pays homage to this iconic leader, celebrating his coronation on November 2, 1930. Through Afrocentric fashion, this collection pays homage to the spirit of Haile Selassie and serves as a reminder of his message of unity and brotherhood.

Haile Selassie: A Symbol of Inspiration

Haile Selassie I, born as Tafari Makonnen, ascended to the throne of Ethiopia in 1930. For Rastafarians, he is considered the living embodiment of Jah, the Almighty God. His spiritual significance and the belief in his divinity form the foundation of Rastafarian ideology. Haile Selassie's words and deeds continue to resonate within the Rastafarian community, and his teachings are a guiding force for many.

Championing Unity and Equality

Throughout his reign, Haile Selassie consistently advocated for unity and equality. His famous quote, "We must become bigger than we have been: more courageous, greater in spirit, larger in outlook," encapsulates his vision for a better world. He emphasized the importance of overcoming prejudice and recognizing the shared humanity that unites us all. Haile Selassie called for the creation of a new race, not bound by national borders, but united by a common purpose and respect for all individuals.

HIM Coronation Day: November 2, 1930

The 1930 Collection by NIF GODS is dedicated to the Rastafarian Holy Day of November 2, 1930. On this day, Haile Selassie was crowned Emperor of Ethiopia, solidifying his role as the Black King. This momentous occasion marked the fulfillment of prophecies in Rastafarian belief, proclaiming Haile Selassie as the long-awaited messiah. The collection serves as a commemoration of this significant event, expressing gratitude and reverence from the Rastafarian community.

The 1930 Collection: A Tribute to Haile Selassie

The 1930 Collection by NIF GODS is a manifestation of the devotion and admiration felt towards Haile Selassie. Each garment in this Afrocentric fashion line is meticulously designed to honor the Living King, Ras Tafari. The collection beautifully captures the essence of Rastafarian culture, infusing it with contemporary fashion. By wearing these pieces, individuals can proudly display their connection to Rastafarianism and express their appreciation for Haile Selassie's trod upon the Earth.

Wearable Art of HIM

The 1930 Collection offers wearable art featuring His Imperial Majesty. These garments are more than just clothing; they serve as visual representations of Rastafarian faith and values. The designs depict Haile Selassie's regal presence, incorporating symbolism and imagery associated with Rastafarian culture. The collection invites individuals to engage with the legacy of Haile Selassie and find inspiration in his teachings.


Haile Selassie's contributions to Rastafarian culture are immeasurable. His emphasis on unity, equality, and the recognition of our shared humanity continues to inspire generations. The 1930 Collection by NIF GODS pays homage to the coronation of Haile Selassie, celebrating his life and teachings through Afrocentric fashion. By wearing these garments, individuals proudly display their connection to Rastafarianism and honor the living legacy of His Imperial Majesty. In the spirit of Haile Selassie, let us strive to become members of a new race, overcoming prejudice, and pledging our allegiance to our fellow human beings within the global community. Rastafari!