MCCL Partnership Highlights a New Path in Black Lifestyle Brand’s Focus, Priorities and Scope
MCCL, a collaboration between diasporic streetwear label Magnificent Crowns and international lifestyle brand Common Leopard, is a newly revamped international luxury and lifestyle company specializing in African Art, Antiquities and Handmade Apparel sourced and produced in East Africa.
More details can be found at https://magnificentcrowns.com/collections/common-leopard
MCCL is a new NIF GODS created space for showcasing African works curated by a diasporic team of artisans with the intention of beautifying interior spaces and affecting exterior surroundings. New relationships in Rwanda and the DRC made this alliance necessary at this time to bring the enduring prowess of local artisans to collectors worldwide.
Though primarily sourced in southwestern DRC and the Congo Basin, MCCL provides handcrafted works from the Bayaka, Bakuba, Baluba, Bateke, Bapende, Yoruba, Igbo and Warega peoples. Congolese headdresses, masks, textiles, sculptures, statues, metalwork, and woodwork carvings embody the essentials of East African divination and ancestor worship.
MCCL works closely with artists and tailors to commission and acquire fine art paintings, traditional basketry, wooden sculptures, furnishings, and made-to-order embroidered garments that can be designed to exact specifications or sourced from an ever-growing inventory. Engraved hardwood doors, walking sticks, treasure chests, zoomorphic animal totems and decorative tools trimmed in metal reflect a shared cultural identity.
Be it for home décor or a more spiritual practices, this tribal finery represents an almost forgotten preindustrial technology. Hunting and war regalia such as ornamental shields, weapons and tools make interior design a powerful expression of historical action. Ceremonial fetishes for rites of passage, religious rites, initiations, ritual dance, and celebrations are available to the most discerning collectors.
Common Leopard and Magnificent Crowns were founded by longtime friends that often collaborated in the audiovisual space. Due to continued devaluing of musical IP, both sought seperate entrepreneurial pursuits in the e-commerce arena until synchronicity reunited the old friends once again as MCCL for an expanded foray into the business of culture.
A MCCL spokesperson is quoted as saying, “Dressing well has been documented to positively affect mental health. If you look good, then it’s a high probability that you will feel good. Spreading this supercharged joy to your entire social circle is the Humanist thing to do.”
Additional information on MCCL’s COMMON LEOPARD COLLECTION is available at the URL above.
SUMMARY: The new MCCL collaboration is an international lifestyle brand specializing in African art, antiques, and apparel for use as home décor, fashion, or ceremonial fetishes intended for pan-African culturephiles.